Goals: why do most buyers get their own goals wrong?

"The property is actually a vehicle that brings you from where you are to reaching your endpoint. A lot of buyers will say their goal is, 'I want to have a condo. I want to have a landed.' But that is not a goal. That is a transaction. When you say that you want a goal, it must be something that's tangible. For example, by 45, I want to be mortgage-free."

A goal has a date attached and a number attached. A transaction has neither, which is why two buyers with identical budgets can need completely different properties.

Once the goal is written down, the shortlist narrows itself. Anything that cannot get you to the endpoint drops out early, before viewings and emotion take over.

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